Lausanne World Pulse – WORLD EVANGELISM & MISSIONS REPORTS – More Than Dreams: Muslims Coming to Christ Through Dreams and Visions

More Than Dreams Video Programs
The distribution strategy of More Than Dreams involves a multi-pronged approach in which each of the five stories will be dubbed into different languages in order to reach the largest target audience possible. It is estimated that Islam numbers over one billion followers worldwide. Through satellite broadcasts and massive “home video” distribution on VCD, DVD and VHS, it is hoped that More Than Dreams will reach millions of Muslims. The producers are allowing distribution partners to use the programs and even make copies for evangelistic purposes without royalty payments. The website www.morethandreams.tv provides more information on the series as well as on partnership opportunities.

The language conversion strategy is to first dub all five stories into the five original languages featured in More Than Dreams: Arabic, Farsi, Bahasa Indonesia, Hausa and Turkish. At the same time, they are planning on dubbing them into several other languages commonly spoken by Muslims: French, English, Urdu, Bengali, Kyble Berber and Russian. After this, depending on factors such as funding availability and distribution partner interest, they hope to put the series into many other languages, including a variety of Central Asian languages, Mandarin Chinese, German, Fulani, Bahasa Malaysia, Swahili and Tagalog.

Complimenting the audio-visual approach, the producers have designed an Arabic-language website to handle follow-up inquiries. This site was designed in such a way that it can also serve as a template for More Than Dreams follow-up websites in other languages.

Through satellite broadcasts and massive “home video” distribution on VCD, DVD and VHS, it is hoped that More Than Dreams will reach millions of Muslims.

To date, the entire series has aired several times in Arabic on satellite TV across the Middle East and North Africa. It is also currently airing in Farsi on a satellite channel broadcasting to Iran and the Iranian Diaspora in Europe. Broadcasts are planned for other language versions as they are completed.

However, due to the nature of More Than Dreams, the producers are putting more emphasis on physical distribution in DVD and VCD format than on broadcast of the series. In fact, they have set a goal of distributing ten million copies directly and through partnerships in the next three to five years. The first major distribution occurred mid-2006 in Europe. An Arabic-language version of the product was developed. It featured three of the five stories, a ministry segment featuring a Muslim Background Believer (MBB) explaining how to accept Christ and how to walk with him and an Arabic Bible in electronic format. Partnering organizations handed out thousands of copies to Arabs attending the Germany 2006 World Cup matches involving Saudi Arabia and Tunisia. They distributed many more copies as well to Arabs and North African residents in Europe as well as to North Africans traveling by ferry between Europe and North Africa. A few months later, the same content was packaged on two VCDs and duplicated for distribution in North Africa.

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